News

BPEX accept ASA adjudication

2012-08-29T00:00:00

BPEX director, Mick Sloyan

The Advertising Standards Authority has upheld a complaint from Compassion In World Farming (CWF) and 206 members of the public who, in the main appear to be supporters of CWF, that advertising by BPEX including the strapline ‘PORK NOT PORKIES. RED TRACTOR PORK IS HIGH WELFARE PORK’ may mislead consumers.

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