Heart of Midlothian Football Club becomes part of Scotch Beef Club
The Heart of Midlothian Football Club has become the first Scottish Premiership club to become a member of Quality Meat Scotland’s Scotch Beef Club. Fans visiting Tynecastle (the Premiership club’s home ground) will now have the option of selecting Scotch Beef PGI from the menu, be it at a game, a corporate event, or celebrating a special occasion. The meat will be supplied by Linlithgow-based Campbells Prime Meat, a member of the QMS...
Danepak’s ‘Serious Bacon Club’ launches on social media
Tulip’s recently relaunched bacon brand Danepak has gone live with its Serious Bacon Club social media campaign. The club’s founder Morten has posted a video inviting visitors to join the club which features a series of bacon-obsessed individuals illustrating their love for Denmark’s favourite food. Initially available in Tesco and Co-op stores across the UK, the new-look Danepak range has been progressively making appearances this...
Great Britain to compete in the Tri-Nations Butcher’s Challenge
Great Britain will compete against Australia and New Zealand in the Tri-Nations Butcher’s Challenge, taking place from 5th – 10th September in Auckland. Three six-man teams will be challenged to turn a side of beef and a whole lamb carcase into an original and creative display within two hours. Each team will be judged by a panel of expect industry judges on their preparation, presentation, finishing and display. In an effort to...
Film on sheep meat production for Halal market hits small screen
A 15-minute infomercial by AHDB Beef and Lamb is running for the next eight weeks on the Islam channel, highlighting the traceability and quality of British sheep meat production targeted towards the Halal market. The film, Farm to Fork, comes after AHDB Beef and Lamb’s showcase at the Birmingham Eid Mela. It will be broadcast in 136 countries via the channel and will take viewers through the process of sheep meat production on farm,...
Bord Bia launches new UK consumer campaign to promote Irish beef
Bord Bia is bringing the qualities of Irish beef to the attention of a UK consumer audience with the launch of a new and innovative UK consumer digital engagement campaign. The campaign, due for launch on 19th August, is centred on a partnership with high profile Michelin starred UK based chefs. The campaign launches in partnership with the food website Great British Chefs. Top chefs including Adam Bennett (The Cross), Andy Mcleish...
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