Over 2.4 million set to choose Scotch Beef this Christmas
Forecast suggests that over 2.4 million Scottish consumers will choose Scotch Beef PGI as a festive choice following a high-impact Christmas campaign launched this month by Quality Meat Scotland (QMS).
Adverts are being aimed at enticing consumers to buy Scotch Beef PGI over the festive period.
Nine adverts aimed at enticing consumers to buy Scotch Beef PGI over the festive period will appear in key Scottish newspapers, which started on Sunday 16th December.
The press adverts will be supported by online content across the Glasgow Herald, Scotsman, Aberdeen Press & Journal and Dundee Courier websites, and will focus on inspirational ideas for using Scotch Beef for Christmas day and over the whole festive period.
Over 250 Scotch Butchers Club members across the UK are also offering customers a recently launched QMS booklet Roasting Rules: Your Guide to Roasting Plus Recipes.
The publication details how to prepare Scotch Beef PGI, Scotch Lamb PGI and specially selected pork roasts, to give guidance when preparing a show-stopping roast over the festive period.
Carol McLaren, QMS director of Marketing and Communications, said the pre-Christmas push is perfectly timed to capture consumers as they embark on their big Christmas shop over the weekend before Christmas.
“A Scotch beef roast is perfect for family and friends over the festive period and with a little bit of forward planning, shoppers can make their festive roast go a whole lot further by making the most of the leftovers and, in turn, maximising their shopping budget,” she said.
“I would encourage shoppers when they are in their butcher’s shop or supermarket aisles over the next week to look for the Scotch Beef PGI logo which guarantees quality in every bite as well as world-leading quality assurance, traceability and welfare standards.”
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