AHDB Beef and Lamb appoint new head of domestic marketing
Nick White has been appointed as the new head of domestic marketing for beef and lamb at the Agriculture and Horticulture Development Board (AHDB).
White originally joined AHDB in 2013, when he acted as interim head of marketing for AHDB Beef and Lamb (then known as EBLEX) for a 12-month period.
During this time he instigated the mini-roast campaign, Why Wait ‘Til Sunday?, which continues to be part of the organisation’s market development strategy.
White has also worked as head of marketing at AHDB Potatoes, and has held senior marketing roles at First Milk and Muller Dairy.
“I am thrilled to be given the opportunity to head up the domestic marketing team for beef and lamb,” White commented.
“Encouraging consumption of quality assured beef and lamb is a key part of our work to support the long-term sustainability of the sector.
“I look forward to building on the success of last year’s mini-roast campaign alongside other elements of our marketing plan and promoting the great products our beef and sheep industry is producing.”