Red meat exports close to “record year” driven by demand for lamb
According to AHDB, red meat exports from the UK in 2023 were worth £1.7bn, which it said was “largely driven by strong demand” on global markets.
LMC relaunches ‘Good Honest Food’ advertising campaign
LMC has relaunched its advertising campaign, ‘Good Honest Food’, inviting consumers to learn about the journey of NIFQA beef and lamb.
HCC exhibits PGI Welsh Lamb in the Middle East
HCC is exhibiting PGI Welsh Lamb at Gulfood in Dubai, as it plans to host a “special celebration event” at the British embassy there.
Scotch red meat radio ad to reach 28m listens
QMS has announced its new advertising campaign, promoting red meat across radio and social media.
Aldi offers the most Scottish meat products – Shelfwatch
A Shelfwatch survey by NFU Scotland has found that, of eight different retailers, discounter Aldi offers the largest proportion of Scottish produce.
Red meat production and cattle levels are concerning – AHDB Outlook
AHDB has released its Agri-market Outlook for 2024, reporting that long term resilience in farming will be challenged.
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