Industry urged to get behind Red Tractor campaign
Red Tractor Assurance (RTA) is calling on the industry to get behind its on-pack promotion campaign for its remaining few weeks to help raise awareness of the standards behind the Red Tractor scheme.
The autumn on-pack promotion on Red Tractor assured products including meat and poultry, as well as dairy, cereals, fruit and vegetables, sees consumers given the chance to win a Premier Cottages UK mini-break in a four or five star self-catering cottage every day until 20th November.
The on-pack label seen here on a product from retailer Asda.
Half-way through the campaign Red Tractor had received over 200,000 competition entries, had more than 13.7 million brand impressions via Facebook, Twitter, Instagram and YouTube and had 45,000 requests from customers opting to receive further information from Red Tractor.
Andy Thompson, RTA marketing manager, commented: “These results are absolutely phenomenal and show that the campaign is clearly resonating with consumers. It goes without saying we are delighted with engagement so far, so a big thank you to those that have supported us.
“The promotion will remain live until the 20th November and during this time we will continue to post interesting daily facts about the Red Tractor scheme on social media,” Thompson continued. “So not only are we calling on our loyal retailers who are already doing a fantastic job, we want the supply chain and foodservice operators to get more involved too.
“They can do this easily through social media activity by following us, liking our posts and reposting them to help spread the word. In addition, it’s not too late to sign up for the on-pack promotion or get campaign materials on site.
“By working together and doing what we can to encourage shoppers to look for the logo on pack, on menus and in catering establishments, we can make a real difference to the awareness and understanding of the Red Tractor scheme.”
Sound of sausages quietens as quality increases
Two men plead guilty in horsemeat investigation
