Kantar data shows growth for fresh meat and poultry
Over the 12 weeks ending 31st October, sales in fresh meat and poultry have continued to grow compared to 2019, while the market remains in decline year on year.
Pork
Pork has seen an improved performance compared to the last 12-week period and is now seeing 3% decline year on year compared to 4.8% last period. According to Kantar, the improved performance has come thanks to price increases, with averages rising from £4.94/kg last year to £5.02/kg.
Compared to 2019, pork has gained more than 300,000 shoppers and seen even more significant price increases. These have resulted in the average Brit spending £1 more (every 12 weeks) on pork in 2021 compared to 2019.
Poultry
Fresh processed poultry remains a top performer within processed, seeing growth of 9% compared to last year and a 10.8% spending boost in comparison to figures recorded two years ago. As shoppers have bought more often, they have also paid higher prices. In 2021 they paid £7.65/kg, up from £7.08/kg in 2019.
Bacon
One area to experience a step back from last period was bacon, down 12.1% year on year this period following a 10.4% year on year drop last period. Decreases in number of trips and price have contributed but the main reason for decline is a drop in shopper numbers.
Will Guise, client executive at Kantar, said: “Health is back on most shoppers’ agendas after a drop during lockdown, and bacon is a cut that some shoppers perceive to be higher in fat and salt.”
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