Marks and Spencer rumoured to be partnering with Ocado
M&S is reportedly “highly likely” to be planning a partnership with online grocery providers Ocado, according to e-commerce delivery expert ParcelHero.
Following the supermarket retailer’s announcement that it planned to “ramp up its online groceries delivery service,” experts are speculating that a potential tie-up between itself and Ocado is close.
Pointing out that M&S’s online groceries current offering “seriously lags behind new ultra-convenient deliveries”, ParcelHero’s head of Consumer Research, David Jinks MILT, noted: “Sainsbury’s new Chop Chop same day/one-hour deliveries, Amazon’s Prime Now one-hour food service and Morrisons’ expanding Amazon tie-up, all point to the future of grocery sales.
“M&S badly needed to improve its grocery delivery offering.”
Explaining that in his opinion M&S doesn’t have the real range of products to supply the entire weekly groceries shop, Jinks explains: “M&S is all about convenience. An M&S app linked to one-hour deliveries would make a lot of sense.”
He added: “The same-day […] service needs strong infrastructure; but once developed, M&S could charge a high fee for a guaranteed one-hour grocery service.
“Ocado offers the capacity to deliver just such a service, on a plate as it were.”
According to Jinks, ParcelHero’s report, called 2030: The Death of the High Street, has forecast that large supermarkets are expected to become “white elephants with the demise of the weekly food shop”.