Morrisons lays claim to ‘UK’s largest sausage roll’
Morrisons has launched the Foot Long Sausage Roll, which the supermarket reports to be the largest in the UK.
Morrisons’ giant sausage roll.
At one foot long and weighing in at nearly half a kilogram, the sausage roll is believed to be double the length and four times the weight of some high street competitors.
Available now, the Foot Long Sausage Roll is freshly baked in-store by its Market Street bakers, made with seasoned pork meat and wrapped in a crisp, golden flaky pastry.
The sausage roll has to be served on a special tray that holds its weight, rather than being served in just the traditional paper bag.
Morrisons says it has created the Foot Long Sausage Roll in response to customer demand for a ‘bigger version of the British classic’.
Costing £1, the jumbo-sized sausage roll can be bought hot and ready-to-eat from Morrisons Pie Shop counters. The supermarket advises that it could be ‘enjoyed as part of a picnic, shared with the family, or eaten by customers with big appetites’.
Morrisons pie and pastry expert, Philippa Shaw, said: “We sell one million freshly baked sausage rolls a week but customers have asked for one that is even bigger. So we created this foot-long version. With the start of the football season approaching, we’re hoping our Foot Long Sausage Roll will be making its way to the top of the snack league table!”
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