Scotland prepares for Love Lamb Week
Love Lamb Week kicks off on 1st September and Quality Meat Scotland (QMS) has a range of activities planned to celebrate the quality and versatility of Scotch Lamb PGI.
Chefs Jamie Scott and Tony Singh will be cooking Scotch Lamb dishes at this year’s Dundee Food and Flower Festival.
Love Lamb Week is a UK-wide collective push running from 1st to 7th September to raise the profile of lamb.
Celebrity chefs including Jak O’Donnell, Jean Christophe Novelli and The Incredible Spicemen – Tony Singh and Cyrus Todiwala – will be part of the week at the Scotch Lamb Cookery Theatre at the Dundee Food and Flower Festival on 2nd to 4th September, where Scotch Lamb will be one of the main ingredients.
Local chefs will also taking part in the festival including Jamie Scott, former Masterchef: The Professionals winner and owner of The Newport Restaurant, Newport on Tay; Adam Newth from the Tayberry Restaurant, Broughty Ferry; Michael Eames from the Malmaison Dundee and Scott Davies and Shirley Spears from the Three Chimneys in Skye.
QMS’s on-going Scotch Lamb marketing and PR campaign will also continue throughout the Love Lamb Week and is focusing on raising awareness of the simplicity, versatility and speed of cooking with Scotch Lamb.
Scotch Lamb in-store promotional events will take place in 36 retailers across Scotland during Love Lamb Week and farmers and others involved in the industry are being encouraged to support the week which includes a major push via social media using the hashtag #lovelambweek.
“The target market for the 2016 campaign is young professionals and busy working parents, said Suzie Carlaw, QMS marketing controller. “We want to make Scotch Lamb a regular item on their shopping lists by tempting them with nutritious dishes which can be cooked in half an hour or less.”
Burgers proving popular with consumers
FSA warns against rare burgers
