AHDB Beef and Lamb represented at Great British Food and Farming Plan
AHDB Beef and Lamb represented at Great British Food and Farming Plan
80 leading representatives from the UK food and farming industry, including CEO of AHDB, Jane King and AHDB Beef and Lamb chairman, Stuart Roberts, attended a meeting last week with environment secretary, Elizabeth Truss.
Truss determined to build a stronger brand for British food.
The aim is to develop a long-term plan for the future of food and farming in the UK.
The industry-led 25-year plan will up the country’s ambitions for food and farming, setting out how it can grow more, buy more and sell more British food. The meeting was to kick start the plan’s development, discussing ways to promote a British brand, grow exports, improve skills, attract high-flyers and harness data and technology so the industry can innovate, grow and create jobs.
Speaking ahead of the event, Elizabeth Truss said: “We are hugely ambitious for the future of food and farming and its potential to drive growth—that’s why we are bringing together industry to set out a vision for the future with a long-term plan to grow more, buy more and sell more British food. This event is the first step to make our ambition a reality.
“Our food and farming industry is already an economic powerhouse, worth over £100 billion a year and supporting one in eight jobs. By championing the latest technology, building skills and creating jobs and apprenticeships we will create a stronger brand for British food and drink that will see our quality produce enjoyed at home and exported around the globe.”
The event, the first of several convened by Defra and led by industry, brings together a range of organisations in food and farming—including major trade associations, farming businesses, retailers, food manufacturers and the research community—to share ideas on how to encourage enterprise and boost productivity.
