Butchers urged to back British Sausage Week
As the 18th annual British Sausage Week approaches, butchers are being urged to support the campaign by picking up their free point-of-sale promotional kits.
The British Sausage Week kits contain an A2 and A4 sized poster, a window vinyl and 75 copies of a recipe booklet.
Keith Fisher, butchery development manager for AHDB Pork, said: “We know that promotional kits are great tools for butchers to effectively engage customers and drive awareness of products and events. This particular kit includes material that can be easily displayed, as well as recipe literature to hand out to customers.
“British Sausage Week is a celebration of the popularity of the great British banger and aims to give customers inspiration to try new varieties, flavours and sausage-based dishes. This material will inspire them to do just that and provide a real talking point for any shop.”
The kits, which are available on a first come first serve basis, can be ordered at www.ahdbporkentries.co.uk/bswposkit.
New Zealand flock decline may aid UK domestic festive demand
QMS appoints new head of industry development
