Visitors get flavour of new Welsh Lamb consumer taste-test project
Dec09

Visitors get flavour of new Welsh Lamb consumer taste-test project

Visitors to the recent Royal Welsh Winter Fair turned sampling volunteers  in a promotional tasting session for a new, 2,000-strong Hybu Cig Cymru-Meat Promotion Wales (HCC) led consumer research initiative; the Welsh Lamb Meat Quality Project. “I don’t think you can beat it”; “I really rate it” and “Very tender, lovely texture- and it’s good to know its sustainable and natural” were a few of the flood of favourable comments from the...

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Importers rewarded for commitment to Scottish red meat industry
Oct16

Importers rewarded for commitment to Scottish red meat industry

Quality Meat Scotland (QMS) has recognised two importers for their long-term commitment to the Scottish red meat industry. Rauch, a Scotch Beef PGI and Scotch Lamb PGI importer from Germany, and Netherlands-based Scottish beef importer Zandbergen, received the awards from the Cabinet Secretary for Rural Economy and Connectivity, Fergus Ewing MSP during a reception on the QMS stand in Anuga, one of the world’s most influential food...

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Scotland’s beef and lamb exports top £82 million
Oct08

Scotland’s beef and lamb exports top £82 million

The value of beef and lamb exports from Scotland has increased to over £82 million in the past year, according to the results of the annual exporters’ survey conducted by Quality Meat Scotland (QMS). Speaking at Anuga food and beverage fair in Cologne, Germany, Kate Rowell, chair of QMS, revealed that Scotland’s exports of red meat increased in value by 9% in the year ending July 2019. During a reception held on the QMS stand, Mrs...

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HCC aims to protect European markets despite political uncertainty
Sep27

HCC aims to protect European markets despite political uncertainty

Hybu Cig Cymru – Meat Promotion Wales (HCC) heads to the world’s largest food trade fair at Anuga in Cologne in October, looking to continue the growth of the profile of PGI Welsh Lamb and PGI Welsh Beef in Germany and nearby countries despite the uncertainty of Brexit. During the first six months of 2019, sheepmeat exports from the UK to Germany were up by 24% over the same period a year ago, and HCC has continued its successful...

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Scotch produce takes centre stage at Turriff Show
Aug02

Scotch produce takes centre stage at Turriff Show

Scotland’s Turriff Show will for the first time feature its very own Food and Drink Pavilion complete with a cookery theatre sponsored by Quality Meat Scotland (QMS). The Scotch Kitchen Live Cookery Theatre will be hosted by Chef Kate Moore and will feature a full schedule of demonstrations taking place throughout the event on the 4th and 5th August. Top of Kate’s menu will be healthy dishes made with local produce from Aberdeenshire...

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Environmental credentials help make Welsh Lamb a hit in Belgium
Jul26

Environmental credentials help make Welsh Lamb a hit in Belgium

PGI Welsh Lamb is available to an increasing number of consumers in Belgium, and is being promoted through marketing concentrating on the product’s positive story in terms of sustainable farming methods in tune with the Welsh landscape. Red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) has been active in the Belgian market for many years. Export figures show that Welsh Lamb exports to Belgium have increased by 17%...

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