HCC roadshow highlighting benefits of red meat proves a success
HCC roadshow highlighting benefits of red meat proves a success
Hybu Cig Cymru – Meat Promotion Wales’s two year Red Meat Roadshow, which aimed to show tourists, both from within and outside Wales, how easy and convenient it is to cook with red meat, has been a success, according to an independent report.
The Welsh Red Meat Roadshow in action at Abergavenny Food Festival.
The roadshow visited locations across Wales, giving cooking demonstrations and recipe ideas to tourists. The names of butchers and retailers in each location who sell Welsh lamb and Welsh beef, as well as the names of restaurants serving Welsh produce, were also offered to visitors.
The report revealed that 62% of those surveyed said that their awareness of the nutritional benefits of red meat had increased as a result of the roadshow, whilst more than 65% said they now intend to purchase Welsh meat more frequently.
HCC chief executive Gwyn Howells. “The response we had from visitors has been amazing, and proves there is a desire among the public for more information about red meat, the methods of production employed in Wales and the way that farming has shaped the rural environment and culture of Wales.”
