QSM beef and lamb to go on show at Anuga 2015
QSM beef and lamb to go on show at Anuga 2015
AHDB Beef and Lamb will showcase home-produced Quality Standard Mark (QSM) beef and lamb to visitors at Anuga 2015, from 10th to 14th October in Cologne, Germany.
Anuga 2015 will feature 6,800 exhibitors, including 850 meat sector firms, with approximately 155,000 delegates from 200 countries expected to visit.
AHDB Beef and Lamb experts will provide delegates with information on the production systems involved and how best to cook with specific cuts.
New developments in the field of premium meats, such as beef loins matured on the bone, are also due to feature, while premium retail presentations for lamb, including skin packing will be presented as well.
Susana Morris, AHDB Beef and Lamb export manager, said: “Anuga provides us with the ideal platform to highlight some of the innovative work we are doing in product development, as well as supporting our exports. It will again help us build on our strong reputation for delivering beef and lamb products of the highest quality and versatility to the global retail and foodservice sectors.”
The AHDB Beef and Lamb pavilion can be found at Anuga in Hall 6.1, Aisle C no. 040g and Aisle D no. 041g.
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